No iPod competitor from Dell

✎ Published: 2008-11-11 10:30:30

Dell has abandoned its plans for an MP3 player that aimed to compete with Apple's iPod and iTunes. Originally announced in 2007, the company will instead focus on integrating media portal software into all its devices, marking a shift in strategy away from standalone music gadgets.

No iPod competitor from Dell

"Dell's plan to chip away at Apple's iPod+iTunes iceberg have apparently melted. After purchasing media portal software in 2007 and announcing plans this year for a new player that would tie into it, Dell has reportedly scrapped the media gadget in favor of building the software into every machine it ships."
(Ars Technica)

Apparently, the Rob Enderle guided Team created a red device with yellow buttons and four black volume Knobs (two on each side), not unlike Formula-1 tires. Rumours are, that Michael Dell screamingly left the room, after the Team presented the new device.