via adage.com/

He went on to apply a similar standard to the broader world of consumer-generated media. "I think when we call it 'consumer-generated media,' we're being predatory," he said. "Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren't trying to generate media. They were trying to talk to somebody.

Marketer vermutet, dass der SN inhalt nicht media ist. sondern einfach unterhaltung (chat).

er sieht den wert nicht ;)