Microsofts new anti-Get-A-Mac campaign was made on Macs.

✎ Published: 2008-09-22 10:30:30

A recent campaign has raised concerns over metadata errors potentially due to rushed production timelines. The inadequacies highlight a need for greater diligence in quality checks, particularly in significant campaigns following high-profile events. The situation calls for improved oversight to ensure accuracy before public release.

Microsofts new anti-Get-A-Mac campaign was made on Macs.

Good Grief. How can something like this even happen? In all cases, if I'd work at the responsible agencies, I'd doublecheck every bit of metadata before it leaves the house. But then again the whole campaign, after the Seinfeld-Kick, seems to have been drafted and created in a really rather short amount of time. So I'd wager that these errors are due to time-constraints instead of lacking experience. Still not good.