via www.nytimes.com/

Such attention is becoming increasingly common as interactive technologies enable consumers to rapidly convey opinions to marketers.

“You used to wait to go to the water cooler or a cocktail party to talk over something,” said Richard Laermer, chief executive at RLM Public Relations in New York.

“Now, every minute is a cocktail party,” he added. “You write an e-mail and in an hour, you’ve got a fan base agreeing with you.”

That ability to share brickbats or bouquets with other consumers is important because it facilitates the formation of ad hoc groups, more likely to be listened to than individuals.

“There will always be people complaining, and always be people complaining about the complainers,” said Peter Shankman, a public relations executive who specializes in social media. “But this makes it easier to put us together.”

The phenomenon was on display last week when users of Facebook complained about changes to the Web site’s terms of service using methods that included, yes, groups on facebook.com. Facebook yielded to the protests and reverted to its original contract with users.

And in November, many consumers who used Twitter to criticize an ad for Motrin pain reliever received responses within 48 hours from the brand’s maker, a unit of Johnson & Johnson, which apologized for the ad and told them it had been withdrawn.

“Twitter is the ultimate focus group,” Mr. Shankman said. “I can post something and in a minute get feedback from 700 people around the world, giving me their real opinions.”

Twitter is the ultimate focus group

via nymag.com/

Now think about that for a second. In the midst of chaos—a plane just crashed right in front of him!—Krums’s first instinct was to take a picture and load it to the web. There was nothing capitalistic or altruistic about it. Something amazing happened, and without thinking, he sent it out to the world. And let’s say he hadn’t. Let’s say he took this incredible photo—a photo any journalist would send to the Pulitzer board—and decided to sell it, said he was hanging onto it for the highest bidder. He would have been vilified by bloggers and Twitterers alike. His is a culture of sharing information. This is the culture Twitter is counting on. Whatever your thoughts on its ability to exist outside the collapsing economy or its inability (so far) to put a price tag on its services, that’s a real thing. That’s the instinct Stone was talking about. If the nation has tens of millions of people like Krums, that’s a phenomenon. That’s what Twitter is waiting for.

via arstechnica.com/

Rosenbaum oversees a Twitter feed, too, a mix of the personal ("the problem with being law students is that at the end of the day defending joel, we still have to go home and read for class tomorrow"), the case-related ("breaking news: First Circuit will hear RIAA's appeal"), and the strategic ("know anyone interested in signing on to an amicus brief re: internet in the courtroom? send us a direct message").

via arstechnica.com/

That is, until Boston University graduate student Joel Tenenbaum got in touch with Nesson in 2008. Nesson took the case, acting as Tenenbaum's attorney, but he outsourced the work of research, strategy, and brief writing to a set of eager Harvard Law students. The students would quickly mount an ambitious defense, not just of Joel Tenenbaum, but of the claim that the RIAA legal campaign was unconstitutionally excessive and improper. Armed with a law library, Twitter, a Web site, and caffeine, the students have already made sure that the upcoming Tenenbaum trial will eclipse the Minnesota Jammie Thomas case for sheer spectacle.

And, if things go their way, the world will get the chance to see it all live on the Web.

twitter wird von studenten der harward-law-school genutzt, bei dem fall gegen die riaa

via www.scripting.com/

Twitter forces you to write concisely, and that makes for crisper, more direct, easier to read copy.

I was reminded of this when reading a piece written by Dan Santow at Edelman PR, who offers a list of phrases that can be replaced by single words without loss of meaning.

das 140character-limit bei twitter forciert die nutzung von konziser sprache.

via www.nytimes.com/

Social scientists have a name for this sort of incessant online contact. They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye. Facebook is no longer alone in offering this sort of interaction online. In the last year, there has been a boom in tools for “microblogging”: posting frequent tiny updates on what you’re doing. The phenomenon is quite different from what we normally think of as blogging, because a blog post is usually a written piece, sometimes quite long: a statement of opinion, a story, an analysis. But these new updates are something different. They’re far shorter, far more frequent and less carefully considered. One of the most popular new tools is Twitter,

great link between twitter and social sciences.

via www.telegraph.co.uk/

Researchers found that women who drink even moderately develop a reduced ability to rate attractiveness in male faces, even when they are sober.

via george08.blogspot.com/

"I'll just get straight to the point. You've been affected by the layoffs."

He told me he was reading from a script he was required to follow, and that he needed an address to send some sort of "Agreement" to me in Australia, and needed it sent back by December 19. Before I'd even finished the call, I twittered (to my private account):

"Wow. I just got fired." I was immediately distressed.

I stayed up until about 2:30am that night, chain smoking and talking to friends who saw my tweet and had responded - THANK YOU. I sent a formal request for time to transition The Commons program to whoever is to take it over: "A week should do it," I said. It was denied.

Twitter nimmt persönliche Formen an.

via news.cnet.com/

But now that Obama is poised to take office, the election party's over and it's back to reality. As buzzworthy as it remains, the social-media industry still hasn't proven itself in the business viability department. This was a concern in Silicon Valley even before the financial downturn began to grow truly alarming: Twitter has not yet produced a business model. Facebook and Digg are not yet profitable.

Nun, da soziale Netzwerke ihre sozialen Möglichkeiten unter Beweis gestellt haben, steht die Frage an, wie sie denn profitabel werden können.

Damit hat microblogging ein ähnliches Problem wie die privat-sender in der BRD: Wie können sie Plattform einer möglichen kritischen, politischen, diskursiven Öffentlichkeit sein, wenn sie primär kommerzielle Interessen hegen?